"It beats the Sally Hansen equivalent.  Jolen bleached my hair much lighter than them. There was no obvious scent and although I left it on the entire ten minutes, it didn't irritate my skin. Great product!!"

"I'm Asian and I need to bleach my facial hair often, it's a wonderful product for me, its suits my skin and leaves it radiant."

"I never wanted to wax the hair on my arms. Jolen makes it 'disappear,' and doesn't hurt. I swear by this product."

"I am a huge fan and have been for many years.  I've even used it while I was pregnant with no problems."

"I have used Jolen for many years.  I've strayed away to try other similar products but found that Jolen is the best.  I think it is a big reason I look so young for my age!"

"I use this product on my upper lip. It works great in-between waxing!"

"Amazing for eyebrows! I have naturally dark brown hair that I dye blonde. I also have naturally dark brown eyebrows. So, every 4 to 6 weeks when I color my hair, I lighten my eyebrows with this amazing product!!! And so far, everybody believes I'm a bleach blonde!!!"

"I am a teen girl who uses this product to bleach my embarrassing mustache. After I use Jolen, [my mustache] turns completely invisible.  [Jolen] does not leave red blotchy areas where it is applied."

"I have tried waxing, and shaving only to be left with unsightly bumps after a week or two. This product is so easy to use and applies smoothly.  It leaves my skin soft and clear."

"I was really self-conscious about my 'mustache' problem. Jolen certainly made it invisible!  And it was easy to use with fast results too."

"I've been using this product for at least 15 years and it's perfect for me. You can always adjust the strength so skin irritation is not a problem. Love it!"